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Back when I had time for daily thousand-word blog entries, Guardedly Optimistic brought me a lot of unsolicited freelance work and helped me connect me with people I would otherwise have never meet. My “if taglines were honest” post received over 200,000 hits and more than 2,000 Diggs. Selected Reading:

fruit family cars ikea
taglines starbucks singing to my son

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My latest project, Fact Unchecked is an exploration in misinformation. Surprisingly, some people think the content is supposed to be serious. Check back soon for video content.

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An exploration of analogies, Blank is Like Blank received links from the NY Times and advertising blogs around the world.